Micron Decides to Kill Lexar Brand

Lexar is a name that's e'er been associated with USB wink drives and memory cards. It'south a brand that'due south been effectually for over two decades and always appears in search results when looking for portable storage. Simply it won't for much longer as parent visitor Micron is killing the brand.

Lexar started life in 1996 when information technology was spun off from Cirrus Logic and is based in Milipitas, a city in Santa Clara County, California. As well as the Lexar name itself existence well-known, the company owns the very pop JumpDrive trademark associated with its USB wink drives.

A year earlier being acquired by Micron Technology in 2006, Lexar won a lawsuit against Toshiba who had copied its flash memory technology. Compensation from that example amounted to $380 one thousand thousand. Do a search for Lexar today and you'll still find a wide-range of flash drives, SD cards, and CompactFlash cards. Many of these are now presented nether the Lexar Professional name.

Every bit to why Micron decided to kill the brand, Jay Hawkins, consumer products grouping vice president at Micron Technology, explains in a blog mail that, "The conclusion was made as part of the company's ongoing efforts to focus on its increasing opportunities in higher value markets and channels."

Existing Lexar customer will continue to receive back up for the products they have purchased, but we shoudln't wait to come across any new Lexar products actualization or new stock of existing lines shipped. However, this may not exist the end of the Lexar name. Micron is making it clear they are open to selling all or function of the Lexar business.